From the category archives:

promotions

By Angela Hill for the Oakland Tribune

THIS MAY COME as a shock to those who know me, but for once in my life I am forced to challenge the infinite wisdom of Homer Simpson who, in reference to something about his legendary cartoon beer drinking, once uttered the following axiom for the ages: “Foam wasn’t spilt in a day.”

Clearly Homer never has attended the Oakland A’s MUG Root Beer Float Day, because in the span of a mere two hours Wednesday morning, foam was not only spilt but flung from wall to wall in the Eastside Club concourse at the Oakland Coliseum as a surging mass of green-and-gold humanity slurped bubbles and sticky-sweet goo in a frenzy of float-making good will to raise a whopping $31,000 for the Juvenile Diabetes Research Foundation.

Sure, there were sales of autographed photos and a silent auction of sports memorabilia, but the bulk of the bucks came $2 at a time as fans bought commemorative plastic mugs, then had floats scooped and poured by A’s players such as Trevor Cahill, Cliff Pennington and Gio Gonzalez, first-base coach Todd Steverson, various Raiderettes, local TV celebrities such as Dan Noyes and Carolyn Johnson and some people from the MTV reality show “Real World/Road Rules: Fresh Meat 2,” whatever that is.

Oh, and me. Yes, technically I was there as a “celebrity” (snicker, chortle-chortle, harrumph, guffaw), assigned to a table with Bay Area News Group sports columnist Cam Inman and his two cute little daughters,
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and my pal Zoe Francis, a former reporter and mom of a teenager with type-1 diabetes. (Hence we manned the sugar-free-float stand, a big draw for diabetics, people on a diet and those who gave up on the long lines at the table with the Raiderettes.)

As celebrities go, all of my scoop mates were far more celebrated than I: Cam for his sports columns, his kids for their cuteness and Zoe for her volunteer work for the JDRF, frequently thronged by fellow foundation workers who hugged her, chatted about insulin pumps and praised her on her brilliant choice of a yellow JDRF shirt because it matched the A’s colors, while I had selected a regrettably blue sweater which turned out to be the exact shade of the Kansas City Royals, the opposing team in that day’s game, causing several savvy A’s fans to recoil in horror.

We went through the lineup. I was a designated diet-root-beer pourer. Cam’s kids would also pour, while their dad and Zoe would lead off by scooping the sugar-free ice cream from huge 5-gallon tubs donated by Dreyer’s, which was pretty darned frozen solid when it arrived, but hey, surely there was time for it to soften. Surely.

And then it began. The hordes stampeded into the concourse as if being chased by bulls through a small Spanish town. Scooping was initiated and I started popping cans like a mad can popper on a popping rampage during a can-popping pop-a-palooza. It got extra crazy when A’s shortstop Cliff Pennington came by our table to sign autographs, making it clear who was the real celeb. (Even Cam’s cute kids took a back seat.)

Pretty soon we couldn’t keep up with demand, mostly because the ice cream was hard as a rock. A rock rolled in milk and sugar and buried in an arctic ice cave for several millennia. We thought we might eventually discover a leg-bone fossil of Early Man in there. Zoe scraped its unforgiving surface with such force that, in an explosion of springs and metal levers, her scoop broke.

“My kingdom for a pick ax,” she called out.

A new scoop appeared out of nowhere, and she was at it again. I felt terrible (sort of) that she was working so hard. Although my job was significantly more taxing anyway. Not only because pouring is the true art of float-making (one must pour gently, with finesse, so as not to fizz the foam and cause cups to runneth over), but also because, while Zoe and Cam jabbed at the glacial core samples, I was left to placate the mobs, offering jocular small talk as people waited in line with their cups extended in patient anticipation. “Heh heh. Our scoopers sure won’t have to go to the gym today!” I’d say. Or, “Hey, I see you’re wearing a lot of A’s gear. Come here often?”

I got a couple of charity laughs, but mostly people just wanted their dang floats and to go drool some more over Cliff. Eventually, runners brought us some huge metal spoons, which helped — until we ran out of diet root beer, and then it was all over anyway. The concourse cleared out to reveal gobs of ice cream mashed into the carpet, paper napkins strewn about like shingles after a tornado, foam oozing down table legs, and a lot of pooped scoopers.

Zoe went home with blisters, a sore wrist and a bent-back thumbnail. Cam had ice cream in his hair. Somehow I thought I could make it through the day without getting root beer in my shoes. Silly me.

To read the full article as it appeared in the Oakland Tribune on August 8, 2010, please click here.

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Design Your Own JDRF NASCAR Contest!

by Greg Martin06.03.2010

ShareBack by Popular Demand
Ford Customer Service Division and Wood Brothers Racing are offering one JDRF child the creative chance of a lifetime – to design the No. 21 Motorcraft/Quick Lane Ford Fusion Nascar Sprint Cup Series Car Racing at Charlotte Motor Speedway in October!

Prize Details
The winning child of the 2010 JDRF Design Contest and their [...]

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Help Boston Celtics’ Ray Allen Support JDRF

by Greg Martin05.06.2010

ShareAs you may know, Walker Allen, the son of Boston Celtics star Ray Allen, was diagnosed with type 1 diabetes in 2008, at the age of 18 months. Since that time, Ray and his wife Shannon have made finding a cure for diabetes one of their primary goals. Shannon now serves on JDRF’s [...]

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JDRF Holiday Greetings Art Search

by Greg Martin04.06.2010

ShareArtwork is needed for the 2010 JDRF Holiday Greetings Program!!  The Holiday Greetings Program to benefit the Juvenile Diabetes Research Foundation needs your help.
We are currently soliciting artwork for the 2010 program. Your holiday designs will be transformed into beautiful 5 x 7 Holiday Cards raising much needed funds for the JDRF.

All ages and talent [...]

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New York Jets QB Mark Sanchez to Help Raise $100,000 for JDRF in Pepsi Refresh Project Challenge

by Patrick McKowen02.01.2010

ShareMark Sanchez, quarterback for the New York Jets, is helping the Juvenile Diabetes Research Foundation (JDRF) try to win $100,000 in grants as part of the Pepsi Refresh Project, an online campaign to fund programs that will have a positive impact on people’s lives.
Voters can go to http://www.nfl.com/pepsirefresh and vote for Sanchez, or text ‘MARK’ [...]

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Ride with Silver Benefits JDRF

by Greg Martin01.28.2010

ShareMichael Silver, the award-winning columnist for Yahoo! Sports whose cutting-edge NFL coverage entertains millions of readers annually, has signed to participate in the Audi Efficiency Challenge. The competition begins today in Washington, DC and concludes in Miami in time for Pro Bowl on Sunday.  Michael and his team will be driving the Audi TDI [...]

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Yubo Lunchbox Benefits JDRF

by Patrick McKowen10.19.2009

ShareGREAT NEWS!  Purchase a Yubo lunchbox at www.getyubo.com by October 31, 2009, and Yubo will donate 40% of the sales to JDRF.   Just use the coupon entry code:  JDRF-EB.
Created by two parents-frustrated with traditional lunchboxes which are tough to clean and require so many plastic baggies–that they set out the re-invent the lunchbox. They succeeded.
No [...]

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